Kids Dental is the kid-friendly sister clinic to the Cholakis Dental Group, and was primarily focused on children, 18 and under.

As their Digital Marketing Specialist, my strategy primarily revolved around new patient acquisition and retention to ensure patients were converted to a lifetime clients of the brands as a whole. The children’s clinic basically served as the first step in a child’s dental journey, and they would eventually graduate to becoming patients of the adult clinic at the Cholakis Dental Group.

My primary focus was to create and curate an engaging collection of creative pieces to deploy throughout their digital channels which would showcase the clinic’s kid-friendly focus, and intersperse them with fun friendly videos and photos of the dentists, staff and patients, as well as a variety of dental focused content that would interest new parents and young families.

The goal was to create confidence, familiarity and excitement about the clinic experience and it’s providers before a patient walked through the door, as well as positioning the brand within the local Winnipeg parent community as a leader in children’s dentistry.

The following is all the types of content I would create and post to social media and throughout their various digital channels. The headshots, environmental portraits and location photography were also utilized throughout the website and the online booking system to create a single cohesive brand.

First Visit Video

(Here’s an example of the types of videos I’d create for digital advertising purposes, social media, the website, and promotion of the clinic. The goal was to showcase the newly renovated family play area and provide some idea about what parents and patients can expect as part of their child’s first dental visit.)

First Visit Digital Advertising

(Here is an example of the types of digital advertising I would create and deploy as part of Kids Dental digital strategy to attract new patients to the practice focusing on the Free First Visit Offer.)

Clinic Photos

(Showcasing the newly renovated family area and clinic was also a main focus of my social media strategy. It allowed us to differentiate our brand from our competitors and was an amazing value add to all potential new patient’s and their families.)

Staff and Providers 

(The following is a mixture of my professional headshots, environmental portraits, and fun pics of patients & staff with social media signs. My goal with this content was to alleviate patient anxiety and show the staff in an approachable, fun way.)

Holidays, Theme Days and Game Day Photos

(Part of my digital strategy was also to promote theme days for patients and staff to participate in. Here are some photos from those events which I would share on social media.)

Photo Booth Contest

(As part of my strategy to involve patients in our digital advertising, I implemented and managed a photo booth where patients could take selfies, add custom stickers, and send them to their own smartphones where they could be shared for a chance to win a monthly prize. Each of the photos would also receive my customer footer so each share was branded.)

(I was also responsible for patient privacy, managing patient photo releases, and maintain appropriate CASL consent as a part of these project. That way we were able to utilize patient photos across various forms of digital media and advertising appropriately.)

Prizes

(Showcasing contest winners was part of my strategy to elicit participation from parents and patients. Parents were entered to win Amazon gift cards when they shared our content to their own social media followers, in addition to the children’s prizes that the patients enjoyed.)

Community Events

Part of my digital strategy was also to associate our brand with existing local community events with a family focus such as the Winnipeg International Children’s Festival, Kidsfest!

I would leverage free entry for our staff and dentists to attend and we would distribute our Kids Dental gift bags and promotional materials. We’d also get some great publicity and important face time to introduce our dentists and staff to all the parents and families in attendance.

(Here’s some fun pics from these events that we’d share to our digital channels to promote dental education, the clinic and position ourselves within the local Winnipeg parent community as a leader in children’s dentistry.)

Dental Education 

As part of our community mandate, we would also perform dental education programs throughout Winnipeg. 

This allowed us to teach students about proper oral health care and also send home gift bags to parents with a variety of promotional materials, free dental products and handy dental education materials. 

(Here’s some pics from these great events that we’d also share to our social media pages and other digital channels to promote dental education and the clinic.)

Graphic Design

The online booking system and providing dental education to parents of young children was a primary focus of the digital campaign. Here is some examples of the pieces of creative I would craft to reflect this and these would be interspersed throughout our digital and social media channels in addition to all the photographic and video content.

(Example of the various types of creative, value cards, and blogs that I would also create and deploy on social media interspersed amongst the above pieces of creative.)