As a full service clinic located inside Polo Park Mall, InStyle Dental was the first practice associated with the Cholakis Dental Group that was located outside of the home office in Tuxedo.

As their Digital Marketing Specialist, my strategy primarily revolved around building the new patient base and introducing to the brand to the public.

Because of it’s location inside of a shopping mall, the clientele tended to be younger adults and it was very important to reflect the modern style of the clinic and it’s providers with a beautiful collection of images and content that the Instagram generation would respond to.

This full service family clinic focused on complete dental care for patients of all ages. It also acted as a satellite office to export the brand experience to a larger clientele base and funnel new patients back to the Cholakis Dental Group.

The goal was to create excitement about the clinic experience and it’s providers before a patient walked through the door, and create a trendy aesthetic that complemented the InStyle Dental brand.

The following is all the types of content I would create and post to social media and throughout their various digital channels. The headshots, environmental portraits and location photography were also utilized throughout the website and the online booking system to create a single cohesive brand.

Staff and Providers 

(The following is a mixture of my professional headshots, environmental portraits, fun pics of patients & staff with social signs, as well as interior photography to showcase the clinic’s beautiful, modern look. My goal with this content was to alleviate patient anxiety, generate excitement about the clinic’s modern look and feel, and show the staff in an approachable way.)

Contests and Giveaways

(Here’s an example of the types contests I would run to generate followers and get participants to share our posts and accounts with their family and friends. I designed the creative, administered the contest, ensured prize distribution and I would try to get pictures of the winners with our providers to create a more consistent story for social media as well.)

Meeting the Neighbours

Because of the fact that the clinic was located within a large retail development boasting over 3000 total employees, I would leverage potential patient base by taking our staff and dentists around to distribute InStyle Dental gift bags featuring a free offer, promotional materials, as well as a special discount for all mall staff.

We’d also get some great publicity and important face time to introduce our dentists and staff to all the management and staff throughout the mall. I’d also turn it into a social media event allowing us to tag our neighbours on social media and leverage more followers.

(Here’s some fun pics from one of those days where I’d take the staff and dentists around to “meet the neighbours.” )

Graphic Design

The free new patient exam & x-rays offer and the online booking system were the primary focus of the digital campaign. 

(Here’s an example of some of the various types of creative, value cards, blogs, and reviews that I would also create and deploy on social media interspersed amongst the above pieces of creative.)

Holidays, Theme Days and Game Day Photos

(Part of my digital strategy was also to promote theme days for patients and staff to participate in as well as promotional giveaways during busy shopping days. Here are some photos from those events which would be shared on social media.)

Videos Showcasing Dental Technology

(Here’s an example of the types of videos I’d create to highlight some of the modern technology that enhanced patient experience and provided a high standard of care for InStyle Dental patients.)

Digital Advertising

(Here is an example of the types of digital advertising I would help create and deploy as part of the digital strategy to attract new patients to the practice focusing on the free exam and x-rays offer.)

Commercial 1

(We shot commercials with several different production houses in my time at InStyle. I was the primary contact between our brand and the production team to ensure that Dr. Cholakis’ vision was brought to fruition. Here is the 15 second version of one such commercial.)

Behind-the-scenes photos

(I would also showcase a behind-the-scenes tour of the entire production on the social media accounts to complement the launch of the commercial. This also served to connect the brand back to the creative for any people looking up InStyle Dental on social media after the commercial aired on television.)

Commercial 2 & Behind-the-scenes 2