Allora Dental is a completely independent family dental clinic, located in the heart of Bridgwater, focused primarily on general dental care.

As the Digital Marketing Specialist, my strategy involved building and maintaining the existing patient base through creating a well curated palette of images to showcase to the newly build modern clinic interior, family friendly atmosphere, and it’s approachable staff and dentists.

The clinic was already nearing capacity, because of it’s location, and this strategy would encourage our existing patient to share our website, social media accounts and posts to advocate for our clinic with their family and friends to grow the practice in a manageable way.

All of the following are example of the types of content I would create and deploy across a variety of social media, digital advertisements, the website, the blog, the online booking platform and in various print media.

Staff, Providers and Location 

(The following is a mixture of my professional headshots, environmental portraits, fun pics with actual patients, as well as clinic interior and exterior photography.

Graphic Design

The online booking system and free new patient exam & x-rays offer were the primary focus of the digital campaign.

(Here’s an example of some of the various types of creative, value cards, and blogs that I would also create and deploy on social media interspersed amongst the above pieces of creative.)

Dental Education

As part of our community mandate, we would also perform dental education at a variety of schools in the southend of Winnipeg.

This also allowed us to also send home gift bags to parents with a variety of promotional materials, free dental products and handy dental education materials.

(Here’s some fun pics from these great events that we’d also share to our social media pages and other digital channels to promote dental education and the clinic.)