As the Digital Marketing Specialist for Assiniboine Credit Union and Outlook Financial, which is a division of ACU, I had a variety of communications duties related to the digital space.

Part of my duties is to help create, write and copy edit the Assiniboine blog, Asterisk.Here’s a link to a couple articles I wrote which were published under my name or for which I ghostwrote and published for other ACU employees. Click the links below.

I was also responsible for monitoring, and curating all of ACU’s social media presence on Facebook, Twitter, Instagram and LinkedIn.

This includes responding to all public inquiries and questions.

As well as developing and sharing content which highlights our community partnerships and align it with our messaging. Here’s a small sample.

The CEO Sleepout Donations campaign.The Giving Tuesday Campaign, where we partnered with the United Way, as well as QX104 and 94.3 to donate funds for listener text they received on Nov 28th 2017.

Winnipeg Renovation Show Contest

ACU CEO Kevin Sitka’s speech to the National Conference on Ending Homelessness held in Winnipeg in 2017.

 

I was also responsible for creating promoted posts and digital advertising campaigns using Facebook and Twitter’s Ad Managers. (Sample not reflective of actual work due to privacy)

 

I update and maintain the older FTP website, while preparing to redesign and relaunch the website with a new SmartUX responsive site with a user focused experience.

I was also responsible for email marketing using the Envoke email platform.

As well as ensuring CASL compliance of our email marketing.

I was also responsible for monitoring and maintaining all the Google listings for Assiniboine Credit Union, Outlook Financial, and Winnipeg Insurance Brokers, which is also a division of ACU.

Basically, I pretty much serve as a one-stop digital communications shop.